Claudia Bridges bridgesc@csus.edu Assistant Professor California State Univ. Sacramento 6000 J Street Sacramento, CA 95819 (916) 278-6419
Tami Oppedahl tami.oppedahl@ucdmc.ucdavis.edu Sponsorship Coordinator UC Davis Health System 4900 Broadway, Suite 1150 Sacramento, CA 95817 (916) 734-9638
“Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.”
Daniel Starch, Principles of Advertising, 1923, Chicago, IL: A.W. Shaw Company, p. 115.